Over time, direct mail has evolved to take advantage of new print technologies to improve effectiveness and engagement while also being a critical campaign component to drive higher response rates in conjunction with additional marketing efforts.
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Marketers have seen a 300%-400% lift in conversion rates when retargeting cart abandoners with direct mail.
Source: National Postal Forum
74% of marketers say direct mail delivers the highest ROI of any channel.
Source: State of Direct Mail 2023
The U.S. spend on programmatic direct mail campaigns driven by web-based triggers or behaviors was estimated at $750MM in 2022 and forecasted to grow 19% through 2026.
Source: Winterberry Group
Discover how our data-focused approach to direct mail helps retailers improve their business outcomes.
Average incremental ROI of our gift industry clients in 2022
Lift in average prospect conversion rate of home furnishings industry clients in 2022
Postcards mailed on behalf of apparel and accessory industry clients in 2022
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