ON-DEMAND PANEL
How Direct Mail Bridges Online and Offline Marketing

 

Watch Recording

In today’s digital marketing landscape where inboxes are constantly cluttered and online ads easily ignored, direct mail stands out as a powerful, personalized means of connecting with customers.

In this panel, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.

You'll learn:

Why direct mail has an open rate of 90 percent compared to 23 percent, on average, for email marketing

Direct mail predictions for 2024, including growing sustainability, automation triggers and new advances in targeting

How to leverage personalized, intent-based data to convert web visitors, retain customers, and re-engage lapsed buyers to boost ROI.

Speakers

Speaker_BonsangErin_100x100
ERIN BONSANG
VP, Customer Relationship Management
Lovesac
Speaker_AngusMelissa_100x100
MELISSA ANGUS
Director, Marketing Solutions
LS Direct
Speaker_BadurinaLynnAnne_100x100
LYNN ANNE BADURINA
Director of Client Success
LS Direct
Speaker_KeenanJoe_100x100
JOE KEENAN
Editor in Chief
Total Retail
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