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title: Power of Direct Mail Download | LS Direct
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# Calling all marketers! Working on budgets?

## Now is the time to make sure direct mail is in your 2024 marketing plans! *Marketers who created a more omnichannel experience earned a 90% higher customer retention rate over single-channel marketers.* *Source: Omnisend*

![direct mail cover option_1](https://go.lsdirect.com/hs-fs/hubfs/direct%20mail%20cover%20option_1.png?width=212&height=275&name=direct%20mail%20cover%20option_1.png)Over time, direct mail has evolved to take advantage of new print technologies to improve effectiveness and engagement while also being a critical campaign component to drive higher response rates in conjunction with additional marketing efforts. 

Submit this form and download our informative white paper today!

### New White Paper

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Marketers have seen a 300%-400% lift in conversion rates when retargeting cart abandoners with direct mail.

*Source: National Postal Forum*

74% of marketers say direct mail delivers the highest ROI of any channel.

*Source: State of Direct Mail 2023*

The U.S. spend on programmatic direct mail campaigns driven by web-based triggers or behaviors was estimated at $750MM in 2022 and forecasted to grow 19% through 2026. 

*Source: Winterberry Group*

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## Mail Smarter with LS Direct

Discover how our data-focused approach to direct mail helps retailers improve their business outcomes. 

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### 800%

Average incremental ROI of our gift industry clients in 2022

### 10x

Lift in average prospect conversion rate of home furnishings industry clients in 2022

### 12M+

Postcards mailed on behalf of apparel and accessory industry clients in 2022

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## What We Do

Streamline your direct mail workflow.

![01-Prospecting-Acquisition-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/01-Prospecting-Acquisition-3.svg "01-Prospecting-Acquisition-3")

![02-retention-reactivation-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/02-retention-reactivation-3.svg "02-retention-reactivation-3")

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![04-Creative-Services-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/04-Creative-Services-3.svg "04-Creative-Services-3")

![05-Predictive-Analytics-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/05-Predictive-Analytics-3.svg "05-Predictive-Analytics-3")

![06-Variable-Data-Printing-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/06-Variable-Data-Printing-3.svg "06-Variable-Data-Printing-3")

![07-Mailing-Services-3](https://go.lsdirect.com/hubfs/Imported%20sitepage%20images/07-Mailing-Services-3.svg "07-Mailing-Services-3")

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