---
title: eBook | LS Direct – How Direct Mail Bridges Online & Offline Marketing
description: In this ebook, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.
image: https://go.lsdirect.com/hubfs/img_WWD_retargeting_536x357@2x-768x512.jpg
---

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# EBOOK How Direct Mail Bridges Online and Offline Marketing

![Screenshot 2024-06-03 at 10.35.06 AM](https://go.lsdirect.com/hs-fs/hubfs/Screenshot%202024-06-03%20at%2010.35.06%20AM.png?width=270&height=350&name=Screenshot%202024-06-03%20at%2010.35.06%20AM.png "Screenshot 2024-06-03 at 10.35.06 AM")

### Download the eBook

When inboxes are constantly cluttered and online ads easily ignored, direct mail stands out as a powerful, personalized way to connect.

In this eBook, learn the best practices for incorporating and measuring direct mail in your marketing toolkit.

You'll learn:

| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | Why direct mail has an open rate of 93% compared to 23% for email marketing |
| --- | --- |
| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | Direct mail predictions, including sustainability, automation, and advanced targeting |
| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | How personalized, intent-based data to converts web visitors, retains customers, and re-engages lapsed buyers |

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Copyright 2024

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