Buyer Journey Playbook

Staying connected at every stage with direct mail marketing solutions

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For Marketers, a buyer journey is the same as a road trip - with the purchase serving as the destination.

And by understanding the different needs at each stage, you can tailor marketing efforts to exceed expectations and drive business growth. But what's the best approach? Our playbook outlines:

How to successfully integrate direct mail at each stage of the buying process to create an omnichannel approach

Strategies for how to make a long-lasting impression at the first touchpoint that goes just beyond email
Why direct mail has an open rate of 90% compared to 23% for email marketing

The Top Choice for Leading Brands

Mail Smarter with LS Direct

Discover how our data-focused approach to direct mail helps retailers improve their business outcomes.

800%

Average incremental ROI of our gift industry clients in 2022

10x

Lift in average prospect conversion rate of home furnishings industry clients in 2022

12M+

Postcards mailed on behalf of apparel and accessory industry clients in 2022

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"LS has been instrumental in helping us achieve our goals. Using SmartDash™, we can easily see where our marketing dollars are being spent and how effective our efforts are in each market."

Director of Marketing

Ashley Homestores