When Balsam Hill set out to transform their direct mail strategy, they didn’t just optimize spend—they elevated performance across the board. In this exclusive session from the Women in Retail Leadership Summit, hear how they partnered with LS Direct to deliver measurable, data-backed results during the most critical season of the year.
Watch the Recording to hear how Balsalm Hill:
- Cut Costs, Boost Profit:See how Balsam Hill reduced direct mail spend by 25% while increasing holiday profit by 14%—with zero guesswork.
- Smarter Targeting at Scale:Learn how eliminating catalog overlap and refining audience segmentation drove ROI and new customer growth.
- Turn Data Into Action:Discover how agile modeling and real-time analytics made direct mail one of their highest-performing channels.
Watch the session now to see how strategic direct mail delivers big results when it matters most.
