--- title: "2025 Women in Retail Leadership Summit: LS Direct & Balsalm Hill" description: Watch how Balsam Hill cut direct mail spend by 25% and grew profit by 14%—as shared at the Women in Retail Leadership Summit. Learn how smarter targeting drove standout holiday results. --- [![LSD_logo_primary](https://go.lsdirect.com/hubfs/LP/images/LSD_logo_primary.svg)](https://lsdirect.com/) # LS Direct Partner Presentation - 2025 Women in Retail Leadership Summit [ACCESS THE RECORDING](https://go.lsdirect.com/2025-women-in-retail-leadership-summit-ls-direct-balsalm-hill#top-cta) ![2025 Women in Retail Leadership Summit](https://go.lsdirect.com/hs-fs/hubfs/Screenshot%202025-06-23%20at%201.02.49%20PM.png?width=1934&height=1082&name=Screenshot%202025-06-23%20at%201.02.49%20PM.png) When Balsam Hill set out to transform their direct mail strategy, they didn’t just optimize spend—they elevated performance across the board. In this exclusive session from the Women in Retail Leadership Summit, hear how they partnered with LS Direct to deliver measurable, data-backed results during the most critical season of the year. **Watch the Recording to hear how Balsalm Hill:** - **Cut Costs, Boost Profit:**See how Balsam Hill reduced direct mail spend by 25% while increasing holiday profit by 14%—with zero guesswork. - **Smarter Targeting at Scale:**Learn how eliminating catalog overlap and refining audience segmentation drove ROI and new customer growth. - **Turn Data Into Action:**Discover how agile modeling and real-time analytics made direct mail one of their highest-performing channels. **Watch the session now to see how strategic direct mail delivers big results when it matters most.** ### Access the Recording ![Screenshot 2025-06-17 at 9.24.55 AM](https://go.lsdirect.com/hs-fs/hubfs/Screenshot%202025-06-17%20at%209.24.55%20AM.png?width=453&height=180&name=Screenshot%202025-06-17%20at%209.24.55%20AM.png) #### How ME+EM Boosted ROAS with Targeted Direct Mail [Read success story](https://lsdirect.com/success_stories/how-meem-boosted-roas-with-targeted-direct-mail/) ![LSD_logo_primary](https://go.lsdirect.com/hubfs/LP/images/LSD_logo_primary.svg) #### Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style [Read blog](https://lsdirect.com/articles/direct-mail-marketing-for-retail-apparel-7-tips-for-staying-in-style/) ![envelope](https://40150188.fs1.hubspotusercontent-na1.net/hubfs/40150188/LS%20Direct/envelope.svg) ##### Deliver Hyper-Personalized Mail at Lightning Speed Reach active shoppers just a day after they show interest online. ![speaker](https://go.lsdirect.com/hubfs/LP/images/speakersicon.svg) ##### Leverage Data-Driven Precision for Maximum Conversions Use advanced analytics to target the shoppers most likely to buy. ![envelope](https://go.lsdirect.com/hubfs/LP/images/message.svg) ##### Personalized Messaging That Drives Engagement Tailor every mailpiece with names, offers, and details that resonate. ## Better Data, Higher ROI. [Book a demo](https://go.lsdirect.com/demo-lsdirect?hsLang=en) [![facebook](https://40150188.fs1.hubspotusercontent-na1.net/hub/40150188/hubfs/LS%20Direct/facebook.png?width=40&height=40&name=facebook.png)](https://www.facebook.com/LSDirect) [![linkedin](https://go.lsdirect.com/hs-fs/hubfs/LP/images/linkedin.png?width=40&height=40&name=linkedin.png)](https://www.linkedin.com/company/ls-direct-marketing) [Contact Us](https://lsdirect.com/contact/) [![ATTA](https://go.lsdirect.com/hs-fs/hubfs/LP/images/LSdirectSFIpromo-124527.png?width=75&name=LSdirectSFIpromo-124527.png)](https://forests.org/) [![ATTA-Member-Badge](https://go.lsdirect.com/hubfs/LP/images/ATTA-Member-Badge-White-190x300-1.png)](https://www.adventuretravel.biz) [![NEMOA_LOGO](https://go.lsdirect.com/hubfs/LP/images/NEMOA_LOGO_white.png)](https://nemoa.org/) [![destinations](https://go.lsdirect.com/hubfs/LP/images/destinations_logo.jpg)](https://destinationsinternational.org/) [![SOC2TypeII](https://go.lsdirect.com/hubfs/LP/images/Badge-SOC2TypeII.png)](https://kirkpatrickprice.com/audit/soc-2/) [![LS_logo_web_reverse_optimized](https://go.lsdirect.com/hubfs/LP/images/LS_logo_web_reverse_optimized.svg)](https://lsdirect.com/) LS Direct 4 Suffern Place Suffern, NY 10901 [845.357.1238](tel:845.357.1238) [Privacy Policy](https://lsdirect.com/privacy-policy/) | [Do Not Sell My Personal Information](https://lsdirect.com/my-personal-information/) | [Contact Us](https://lsdirect.com/contact/) © 2026 LS Direct Marketing. All rights reserved. Web Design by [Place Creative Company](https://www.placecreativecompany.com/)